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Strategic Claims event raises important issues for the industry

In March 2016, Sequel attended and sponsored the Strategic Claims 2016 Event, held on Fenchurch Place in London.

Some of the best known names from the claims community attended this very popular event, which sparked some lively discussions on a number of key themes. Attendees discussed how to build an effective customer-centric claims service and issues surrounding changing distribution channels and claims segmentation.

The keynote speeches and breakouts explored some of these areas in more detail. On the client-facing side of the process, most attendees agreed that customers increasingly expect a digital experience, where possible, in all of their business processes. This very much requires the support of the claims staff as it is key that they see technology as part of their company’s culture, and a way to deliver claims service in a more customer-centric manner.

It’s also essential to ensure that any third-party suppliers involved in the claims process have full buy-in to the claims culture of the insurance companies they serve. The composition of in-house staff has an important role to play here as well: experience shows that cultural and ethnic diversity within the workplace actually reinforces the culture and creativity of the organisation as a whole.

Alongside these issues, it was great to hear such positive feedback on Sequel’s growing reputation in the claims market. Sequel Claims is a leading-edge web-based claims management application which supports carriers’ and brokers’ claims management process end-to-end. The simple, intuitive interface allows real-time monitoring and management, and guides users through the complex claims process within a single, functionally rich system.

Date: 11.03.2016 Posted by: Rob Stavrou
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