Sequel Rulebook

Rulebook is an award winning pricing, underwriting and distribution platform for the specialty insurance market, offering the only viable alternative to the spreadsheet. Its dynamic rules engine is capable of embracing pricing models across all major classes of business.

Whether you’re pricing, underwriting or distributing, we’ve changed the rules to give you a competitive edge. Use Rulebook merely as an internal solution to demonstrate pricing control, or reach out to your distribution partners with a modern solution for efficient trading via web portals.

Alternatively, integrate your products directly with your distribution partners with Sequel Rulebook Hub.


  • Rulebook’s dynamic rules engine is capable of embracing pricing models across all major classes of business.
  • Offers the only viable alternative to the spreadsheet for pricing.
  • Authoring tool provides and intuitive interface to build and maintain products.
  • Real-time data can be monitored.


  • Combines self-service authoring tool with a web-based underwriting desktop
  • Inherent flexibility allows for any specialty line of product
  • Workflow, task management a web-based underwriting desktop
  • Full submission, quotation, negotiation and bringing process for new business, plus MTAs and renewals.
  • Manage a wide range of calculations involved in the underwriting process.
  • Integrate with other systems to reduce rekeying of data.


  • Create an e-trading platform allowing distribution of products to brokers, MGAs and coverholders.
  • Control and speed improves the quantity and quality of business.
  • Automated pricing and underwriting of risks significantly reduces operating costs of transacting high volume, low premium business.
  • Document production allows clients to automatically create quote, policy and invoicing documents in real-time.
  • Reduces operating costs and accelerates speed that trusted third parties can quote and bind business.
  • Perform detailed analysis from simple quote to bind ratios or complex broker or coverholder behavioural analysis.


Download datasheet >

Sequel offer innovative service oriented solutions, built to leverage the scale and robustness of the Microsoft stack.

We always prefer open standards in web technology and services, including HTML5 and Mobile technology.

Applications are built in a hosting-agnostic way so they can be supported in our secure geo-centric cloud or on-premise within your own estate.

Sequel Managed Services

A fully hosted cloud-based alternative

If you’d prefer a fixed price, internet-enabled solution, with no need for your own in-house support, our Managed Service offers you secure access to the Sequel application of your choice. We manage all the maintenance and upgrading of the required hardware, software and infrastructure, so you can concentrate on simply growing your business.